The Scaling Lounge: Business Strategy • Operations • Team

The 3 Biggest Lies You’re Told About Moving From Coaching + Done-For-You Work Into Passive Revenue

February 14, 2024 Adriane Galea Episode 106
The Scaling Lounge: Business Strategy • Operations • Team
The 3 Biggest Lies You’re Told About Moving From Coaching + Done-For-You Work Into Passive Revenue
Show Notes

When you are a coach or DFY service provider working with smaller groups of people, it can be  really tempting to move towards passive revenue generation opportunities.


For the love, DON’T.


The main problem with this advice?


It’s being doled out by people who are motivated to sell you straight up LIES.


Today we’re taking on three of the biggest offenders we’re hearing, and debunking them all the way down to their deceptive origins – and then offering you a bit of sound advice instead. 


Quick overview of what we cover:

  • The main reason why passive products will NEVER solve your ‘time for dollars’ problem
  • Why a very specific segment of the market is no longer buying courses
  • Why ‘if you build it, they will come’ is – at best – terribly untrue 
  • What you need to demonstrate for 6-12 months before even considering passive revenue products
  • The ONLY thing that solves a revenue ceiling problem 
  • Why passive revenue is never…actually…passive (womp womp)
  • The absolute hardest thing to sell right now (and what to do if you’re in the midst of launching this)
  • The biggest way the market has shifted between 2021 and now (and how to use your own data to predict your success with weathering this change)
  • The relevance of your audience size (and the best ways to build, borrow, buy, or bedazzle your own)
  • What you yearly earnings need to be to even consider passive revenue models
  • The first thing to work on, starting NOW, if you know you absolutely want to add passive revenue generation…eventually


RESOURCES: 


LET’S CONNECT: 



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