Finding a second-in-command to execute the vision of a growing business may well be the most integral part on the path to sustainability.
For the second installment of the Visionary/Integrator series, I interviewed an incredible ‘integrator’ – COO, Laura Marston. Fair warning – Laura’s episode is packed with clutch-your-pearls moments of tenderness. Her insights on what support a CEO actually needs (compared to, say, what they’re asking for) are dead-on. For someone who self-proclaims, “I’m back-end, and I prefer it that way,” she absolutely nails what it takes for a CEO to thrive.
Quick overview of what we cover:
- Why every visionary needs an integrator
- How Laura transitioned from being Alex’s lifelong BFF to the COO of her dreams
- What someone’s CV indicates about their COO potential (even if it never before included the term ‘COO’)
- Why taking on the role of COO in a start-up looks like building the plane while flying it
- How Laura defines sustainability from a COO POV – aka – how long Alex’s business can run…without Alex
- Why Laura’s role as COO sometimes makes her the Debbie Downer in the room
- The ways that Laura chooses to be client-facing, and how that has helped their clients find their ‘own Laura’
- How to pivot your business’ focus…and not lose your business in the process
- Why Laura insists that “giving them the space to dream” is a CEO job requirement
ALL THREE EPISODES IN THE VISIONARY / INTEGRATOR SERIES:
RESOURCES:
- Click here to join Adriane’s Scalable Foundations Membership
- Click here to get on the waitlist for Sustainable Growth Lab
- Click here to work with Adriane and the Soulpreneur Agency
- Click here for Launch Expansion Method Training! Learn how to scale your online course to six, multi-six, or even SEVEN figures with this FREE training!
LET’S CONNECT:
CONNECT WITH TEAM BEADON:
Laura Marston is Alex Beadon’s COO and helps her with all